Proposals
Written
for the lay reader, these proposals were directed at major gift prospects.
AMTC - Advanced
Molecular Therapeutics Center is described in proposal form.
Brain - City
of Hope's Brain cancer program is described in this major gift proposal.
DCT
- The Developmental Therapeutics program is briefly described
The articles listed here were published in print and/or on the Web. Of those articles printed in Hope News, the main campus publication for City of Hope cancer center, that publication is produced twice a month.
Social Media and Patient Recruitment: The Beginning of the Beginning (This peer-reviewed article requires a subscription for viewing.)
Health Care Forums in the Cloud, Crowdsourcing on Twitter
Twitter: Remaking the Persona of the Physically Challenged
Clinical
Trials: Retention, Compliance, and Mobiles
Whispering
Tweets Into a Patient's Ear: Top Ten Suggestions for Clinical Trial
Recruitment
Cancer advocates invited to “bare” their support
Patient
gives back to fight pancreatic cancer
Olive
oil vintner pours fruits from orchard into cancer research
New
building will be boon to environment
Hospice
volunteers get the chance to aid both those nearing the end of life and
their caregivers
Gift
lets researchers get up close and personal with world of T-cells through
advanced imaging
The following
magazine articles included donor profiles and chapter association news
stories.
Spring 2007 -
p. 17, p19
Summer 2007 - p.16, p.32
Fall 2007
- p.22-23, p.26
Spring 2008 - p.14, p.29
Brochures
Prepared for the general public on various cancer programs and research initiatives, these brochures were designed to be used by fundraising professionals in the course of their activities:
Kidney - This is an overview of the kidney research underway at City of Hope.
Diabetes - Providing a broad description of what impact City of Hope has made in the area of diabetes research and treatment.
Corporate eKit - This was designed for City of Hope cancer center, to engage corporate partners in future cause marketing projects.
Impact - A one-sheet flyer on
what advances City of Hope has made in improving patient lives everywhere around the globe.
Blood Cancer program - A one-sheet flyer on the program at City of Hope.
Enewsletters
eHope, an email newsletter of City of Hope cancer center, is written with
an-easy-to-understand style. The following links showcase a few articles I
drafted for this quarterly communication vehicle.
If
it’s March, it’s time for a gut check
Teenager
turns his family's experience into a force for good
Putting
fashion in the fight against cancer
General
copywriting
A small
sampling of some ad copy for a wide range of projects.
Walk
for Hope - This billboard ad was part of a campaign concerning City of
Hope cancer center's annual fundraising walk to benefit cancer
research.
Professional Internet Portfolio - American Aerobics Association of
America launched a web store featuring its certified trainers and I
prepared this brochure to promote its launch.
Pavilions market circulars -
Enclosed are copywriting ads for Pavilions in- store circulars for
shoppers.
December
2007- debut issue - ThinkCure, the official charity of
the Los Angeles Dodgers, recently launched its newsletter in late 2007. I
edited and wrote the debut issue. Designed as a seasonal installment, the
newsletter features collaborative stories written for the general public
on patient success stories. When appropriate, news of upcoming events,
promotions, and collaborative science projects between City of Hope and
Childrens Hospital Los Angeles are included.